- before the 1950s (world war 2)
- bombings
- evacuation
- women doing the laboring jobs
AFTER
- rationing finished 1954
- britian was entering a period of increased freedom and affluence
- women want their own jobs and own income
- birth of the teenager (before they went from being a child straight to an adult) - left school and got job and then had a family
- america starts having a big impact in the war
- public culture, material goods were introduced (television)
- american marketing is influencing britian
'set the people free'
- no matter where you lived you were looking to america for influence
- american glamourous lifestyle
big impact on britian after the war and still does today
- TV
- E4
- films
- halloween
- food
- fastfood (obesity)
- Music
- luxuary goods were introduced
- fidges
- televisions
- music systems
Car ownership rose by 250% between 1951 and 1961
between 1955 and 1960 average weekly earnings rose by 34%
while the cost of most technological consumer items fell in real terms.
1950s - more goods
by the 60s lifestyle era had begun
- able to spend more money on clothes
(Maslows Hierarchy of Needs)
- start of our teenager recognised as a social group because of the goods that were introduced
- increase of pop music
- fashion
as youth culture became more dominant these attitudes rapidly spread among other social groups and ganed a personal identity
YOUTH HAS BEEN GIVEN A VOICE
Social Mobility
children from working class family went to college
higher education
television radio and magazines
Art began to crumble
Andy warhol were introduced
art was developed (pop art)
new freedoms and liberties were gained
increasing our social ability
society had become fragmented and less predictable
Rebel without a cause (starring james dean 1955)
the wild one (1953 starring marlon brando)
The happy days
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